Download Heartwired

As research and communication geeks with real-world experience generating social change, our teams at Goodwin Simon Strategic Research and Wonder: Strategies for Good have developed Heartwired, a strategy guide examining how change-makers have leveraged a heartwired understanding of their target audiences to hasten a tipping point on pressing issues of the day.


Change Studies

Giving Peace of Mind to Terminally Ill People

It's time to look ahead and set goals for next year. Have you thought about your donors and how you can communicate with...
December 20, 2016

Winning the Freedom to Marry for Same-Sex Couples

It’s a case study in strategic focus and inspired insight. It’s a history lesson in coordination and collective action. Ultimately,...
April 24, 2019

How to Heartwire

Insights, Strategies, and Training for Change-makers.

Research + Insights

Smart research uncovers crucial insights about how to persuade your audiences, leading to breakthrough moments on your issue.

Messaging Strategies

We have developed messaging and storytelling strategies to make progress on some of the most pressing issues of the day.

Training + Presentations

Are your communications heartwired? We lead workshops across the globe to help change makers think differently about persuading audiences.