Strategy Guide
Human Beings Are Heartwired
Just as there is a complex network of circuits that wire people’s brains and influence people’s impulses, there’s also an elaborate psycho-social circuit board that connects people’s emotions, values, beliefs, identity and lived experiences. In other words, human decision-making is influenced by how people are heartwired. Heartwired is designed to help you put this deeper understanding to work in your efforts to create social change.
Is Heartwired for you?
Are you a change-maker?
Do you feel frustrated that the changes you are seeking to make in the world are too slow in coming?
Do you need to move an audience that’s going to be really tough to persuade?
Do you wonder if there are new or different research tools that would better tell you what you most need to know to effect change?
If you answered “yes” to any of these questions, then this strategy guide is for you.
Download Heartwired
As research and communication geeks with real-world experience generating social change, our teams at Goodwin Simon Strategic Research and Wonder: Strategies for Good have developed Heartwired, a strategy guide examining how change-makers have leveraged a heartwired understanding of their target audiences to hasten a tipping point on pressing issues of the day.
Amy Simon and Robert Pérez, who have spent decades on the front lines of social and environmental change, co-authored Heartwired to give advocates new tools to accelerate positive change on tough social issues. Heartwired was made possible with support from the David and Lucile Packard Foundation.
