Our teams at Goodwin Simon Strategic Research and Wonder: Strategies for Good, believe that curiosity and smart research create amazing, breakthrough moments to make the world a better place. We lead social-change research to explore the mindsets of your target audiences and how best to persuade them. We develop Heartwired messaging and storytelling strategies that motivate your audiences to think and behave differently. We also lead Heartwired workshops — training sessions that can be an important first step toward heartwiring your communications.
Smart research uncovers crucial insights about how to persuade your audiences, leading to breakthrough moments on your issue.
We have developed messaging and storytelling strategies to make progress on some of the most pressing issues of the day.
Are your communications heartwired? We lead workshops across the globe to help change makers think differently about persuading audiences.
A companion to the Heartwired strategy guide, in this toolbox, we describe the research cycle — an iterative process that can be applied to any research-informed communication effort, no matter how broad or narrow in scope. We describe how insights from each phase lead to revisions in your hypothesis that you test in the next, and offer a wide variety of research tools to use in each phase.
Genius communicators Robert Perez and Amy Simon have written in detail about applying neuroscience to cause campaigns. They talk about getting people away from the ‘downstairs brain’ — the primordial ‘fight or flight’ instincts — and into the ‘upstairs brain’ where they can feel empathy for others.
Our duty in the human rights movement is not just to expose abuse, but also to offer people hope. We need to show that we can make things better together.
Over more than a decade of collaboration, Amy Simon and Robert Pérez have been partners in their passionate pursuit of new ideas. Advances in the neurological and social sciences have catalyzed a paradigm shift in our understanding of how identity, values, lived experiences, beliefs and emotions combine and collide to influence decision-making.
Here are just some of the books that have shaped our approach and inspired new thinking about attitude and behavior change.