What is Heartwired?

Human decision-making is influenced by how people are heartwired — the mind circuits and connections that tie together their emotions, identity, values, beliefs and lived experiences. Heartwired is designed to help you put this deeper understanding to work in your efforts to create social change.

Is Heartwired for you?

  Are you a change-maker?
  Do you feel frustrated that the changes you are seeking to make in the world are too slow in coming?
  Do you need to move an audience that’s going to be really tough to persuade?
  Do you wonder if there are new or different research tools that would better tell you what you most need to know to effect change?

If you answered “yes” to any of these questions, then this strategy guide is for you.

As research and communication geeks with real-world experience generating social change, our teams at Goodwin Simon Strategic Research and Wonder: Strategies for Good have developed Heartwired, a new strategy guide examining how change-makers have leveraged a heartwired understanding of their target audiences to hasten a tipping point on pressing issues of the day.

Click the link below to download the guide, or click the links at the top of the page for additional messaging and Geek Reads referred to in the guide.

Heartwired in the News

Amnesty International’s Thomas Coombes discusses a Heartwired approach to human rights communication. [Read more]

This guide has been made possible with support from the David and Lucile Packard Foundation.